The Future is Now
In 2006, the Greater Houston Partnership worked with The Perryman Group to analyze its 10-year Strategic Plan and assess its main goals - to contribute to the creation of 600,000 net regional jobs, $60 billion in capital investment and $225 billion in foreign trade for the Houston region.
The research clearly indicated that the Greater Houston Partnership's 10-year Strategic Plan would be more successful if supported by an aggressive marketing program. Opportunity Houston℠ was born.
Opportunity Houston℠, chaired by Houston Astros owner Drayton McLane, is a five-year, $40 million, aggressive marketing program more substantial than any other in the country that will generate leads for economic development organizations throughout Houston's 10-county region.
To view The Perryman Group's report, Paths to Prosperity, click here. To view the Greater Houston Partnership's 10-year Strategic Plan, click here.
