ABOUT OPPORTUNITY HOUSTON

Opportunity Houston℠, chaired by Houston Astros owner Drayton McLane, is an aggressive five-year marketing program that will generate leads for economic development organizations throughout Houston's 10-county region.

A direct result of the Greater Houston Partnership's 10-year Strategic Plan , Opportunity Houston℠ is the $40 million fundraising vehicle by which it will help create 600,000 net regional jobs, attract $60 billion in capital investment, and generate $225 billion in foreign trade for the greater Houston area.

Opportunity Houston℠ targets five major economic sectors: aviation and aerospace, energy and petrochemical, medical and biotechnology, information technology, and nanotechnology. Using an econometrics study by The Perryman Group, these industries were identified as critical to Houston's future prosperity.

The $40 million raised on behalf of Opportunity Houston℠ will help to create jobs and attract new investments. Included among the potential programs Opportunity Houston℠ could fund, include:

  • Technology that captures location-specific data to link prospects with specific regional sites that best meet their requirements;
  • State-of-the-art lead-generation methods; and
  • Marketing and public relations initiatives designed to impact perceptions of the Houston region around the world.